Resurfacing history

Once upon a time, a company introduced a new product. It was a closely guarded secret and when it was revealed, it took the technology press and public by surprise. It was the result of years of research and development. When this product was announced, the parent company showed it off but gave away little details. The screen resolution and battery life were not announced at the event and neither were any of the exact specs. Details were glossed over even in hands-on sessions. Reporters were given limited time with company goons looking over their shoulder. No one was sent home with review units.

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Surface, fanaticism and Steve Jobs

In the wake of Microsoft’s Surface announcement, some have lauded the company for a commitment to truly turning themselves around; others naysay Microsoft’s effort to enter the tablet marketplace.

I, for one, think this is great. Microsoft is making their strategy clear without the help of their OEM army. They’re blazing the trail for their licensees to create similar devices using their model. RT and ARM for the low end, 8 for traditional devices and x86 tablets. Microsoft’s own Surface has chosen a unique tablet form factor and demonstrates clearly that there’s still innovation to be had within the space without being a total Apple copycat.

It shows Microsoft’s commitment to their vision doesn’t go only as far as to instruct others. They are putting their own reputation on the line in order to communicate the story they want to tell with Windows 8. They’re leveraging years of research and development to make a splash with their very first true computer devices.

But, to borrow a phrase from the internet, haters are going to hate.

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